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mardi 24 juillet 2012

From the Desk of Margaret Buchanan President and Publisher of Enquirer Media

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This past Sunday, Margaret Buchanan, President and Publisher of Enquirer Media, published a column in The Enquirer's print edition and on Cincinnati.com talking about historic changes coming to The Enquirer this fall. Our goal is to keep you informed of these changes, so following is a copy of her column, in case you missed it. You'll see we plan to run a series of columns over the next few months. Each time one publishes, we'll send you a personal copy to this email address. We look forward to your feedback.


In just a few months, you will be part of a historic change at The Enquirer. We're getting a new look, we'll feature new content, and we'll sport a new, easy-to-hold and easy-to-read size. We know the way you want your news is changing - you want news and information that fits your on-the-go lifestyle. Meeting your needs is at the core of the new Enquirer format.

Over the next few months, we'll publish a series of columns that will tell you more about these changes: what they are, why we're making them, and how they will affect you. Today, I'm excited to share with you a sneak peek of your new Enquirer. The most obvious change to the print edition of The Enquirer will be the new page size: 10 1/2 inches wide by 14 2/3 inches tall. The Enquirer will be one of the first papers in the country to change to this size, and people have told us they love it. The new print edition fits easily on the breakfast table along with readers' cereal bowls and coffee cups, and can be tucked in their briefcase or bag and carried with them if they don't finish reading. The pages will be organized with fewer jumps so you don't have to turn pages to continue reading the same story. Headlines will be bolder. The print edition will be more colorful with larger photos and graphics to help tell the stories. Most importantly, we'll continue to provide unique in-depth news stories and cover topics you won't find anywhere else.

Transforming The Enquirer has been quite a journey, and our readers have been along every step of the way. Since last October, we have talked to nearly 1,000 readers and advertisers about what they want from their Enquirer, in content, form and appearance. We created, revised and recreated until we had a newspaper people said they will love to read. We take seriously our responsibility as a news organization to preserve and protect freedom of the press, a core tenet of the United States Constitution.

It's our job to hold organizations and people in our community accountable through watchdog journalism, to make sure you have the information you need to make informed decisions for your families, and to help you understand how national and global issues affect you here at home. It's also our job to inspire you by telling you about people in our community who are making a difference every day, to tell you about innovators and entrepreneurs who are creating new things for the betterment of our community, and to shine light on the places in our community we all know and love.

We could not do this without the more than 150 Enquirer reporters, editors and photographers embedded in our community, pursuing watchdog journalism and investigative reporting, seeking out the news and telling the community's stories.

We believe the new format and design will meet our readers' and advertisers' needs well into the future. It also is more efficient to produce. And that will help us continue to fulfill our mission of providing trusted news and information and actively supporting the people and businesses of Greater Cincinnati and Northern Kentucky.

You are already seeing some of the content improvements in The Enquirer, and your response has been gratifying. And we're not stopping now. We're continuing to invest in refining The Enquirer and will share more details in the coming months.

In the meantime, you can See the New Format and preview an electronic copy of our current prototype. Additionally, Cincinnati Public Library branches and some other local libraries have copies if you'd like to see it in print. You can find all the places to see the new print edition on the Enquirer Media blog at Cincinnati.com/EnquirerMedia. We'll update the list as more locations are added.

In addition, Carolyn Washburn and I will be hosting a live chat this Wednesday, July 25, at noon to hear your feedback and answer questions about the new Enquirer print edition. Join us then at Cincinnati.com. You can also check out our Frequently Asked Questions or talk to us socially on Facebook and Twitter.

And, once you've seen the new print edition, let me know what you think. Complete a feedback form or e-mail me at publisher@enquirer.com.

Thank you for welcoming us into your life.

Sincerely,


Margaret Buchanan
President and Publisher

   

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