I just read a great article that was a HUGE eye-opener. According
to Cisco... by next year (2013), video will drive 90% of consumer traffic
and 64% of mobile traffic.
Yes, 90% of online traffic will be video!
Add to that, here's a recent stat released from Comscore:
"In 2012, 83.8 percent of the U.S. Internet audience viewed online
video."
If you don't have a video traffic plan in place... well, this is
your wake up call.
This reminds me of one of my favorite quotes...
"I skate to where the puck is going to be, not where it has been."
- Wayne Gretzky
These recent stats and studies *clearly* tell you where the "puck"
is going to be online... the question is:
===> What are you going to do about it?
Lately... everyone is whining about their sites getting
hammered after the big "G" Penguin and Panda updates.
But, is anybody complaining about their videos getting slapped,
sandboxed or de-indexed?
Nope.
Why?
Google will *never* penalize the top source for online videos
(YouTube) because they OWN IT!
Makes sense, right?
Now don't get me wrong....
I'm not saying that you should abandon everything else you
are doing online and only focus on video.
Sure, video works great. But, my recommendation is to take a
more balanced approach to getting more traffic.
Ask anyone who jumped on the bandwagon last year and *only*
focused on Facebook, Twitter and Google+ as their primary
"get traffic" strategy.
How's that working out for them?
My tests indicate.... not that well.
Tomorrow, I'm going to give you some action-ideas and
takeaways to get you on the fast-track to grabbing your
piece of that 90% of online traffic that I mentioned earlier.
Including this...
==> How to "swipe" this from other top videos to get you even
better results (totally legal)
==> The one thing 99% of people don't do -- but this will greatly
boost your video views
==> The most important 10-second spot in your video -- miss this
and you may as well not even bother!
[To be continued...]
In the meantime, if you want to read the article I referenced
above, here is the actual article.
Talk to you tomorrow,
Jason Potash & Jason Katzenback
to Cisco... by next year (2013), video will drive 90% of consumer traffic
and 64% of mobile traffic.
Yes, 90% of online traffic will be video!
Add to that, here's a recent stat released from Comscore:
"In 2012, 83.8 percent of the U.S. Internet audience viewed online
video."
If you don't have a video traffic plan in place... well, this is
your wake up call.
This reminds me of one of my favorite quotes...
"I skate to where the puck is going to be, not where it has been."
- Wayne Gretzky
These recent stats and studies *clearly* tell you where the "puck"
is going to be online... the question is:
===> What are you going to do about it?
Lately... everyone is whining about their sites getting
hammered after the big "G" Penguin and Panda updates.
But, is anybody complaining about their videos getting slapped,
sandboxed or de-indexed?
Nope.
Why?
Google will *never* penalize the top source for online videos
(YouTube) because they OWN IT!
Makes sense, right?
Now don't get me wrong....
I'm not saying that you should abandon everything else you
are doing online and only focus on video.
Sure, video works great. But, my recommendation is to take a
more balanced approach to getting more traffic.
Ask anyone who jumped on the bandwagon last year and *only*
focused on Facebook, Twitter and Google+ as their primary
"get traffic" strategy.
How's that working out for them?
My tests indicate.... not that well.
Tomorrow, I'm going to give you some action-ideas and
takeaways to get you on the fast-track to grabbing your
piece of that 90% of online traffic that I mentioned earlier.
Including this...
==> How to "swipe" this from other top videos to get you even
better results (totally legal)
==> The one thing 99% of people don't do -- but this will greatly
boost your video views
==> The most important 10-second spot in your video -- miss this
and you may as well not even bother!
[To be continued...]
In the meantime, if you want to read the article I referenced
above, here is the actual article.
Talk to you tomorrow,
Jason Potash & Jason Katzenback
Archon Media, 2100 West Loop South Suite 900, Houston, Texas 77027
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