1. People said: I don't want a paper without sections.
The new print edition is not a tabloid. It will still have all of our current sections. We will add a Good News section on Sundays, full of newsy local stories and photos. The TV section will be new. We are taking it back to a format from previous years, one that people liked the best.
We will have the same comics, puzzles and crosswords in the same size they appear today. And comics will be in full color seven days a week. 2. People asked: If the paper is smaller, will you have less content?
We will not have less content. Each page is smaller, but we are adding pages so you will get as much news as today. People who looked at our prototypes told us it felt beefier. We will still have good in-depth stories. And because of the way pages are designed, people said those stories have more impact. We have a lot of local content you can't get anywhere else. We have 150 journalists. We cover dozens of communities on both sides of the Ohio River; a range of topics including entrepreneurship, education, health care and new development; companies including Procter & Gamble and Kroger; plus a world-class arts community, the Reds and Bengals, high school sports, food, statehouses in Frankfort and Columbus... We watchdog and tell stories about these topics consistently, with expertise developed over many years of staying on top of them. In fact, 75 percent of our content is local (we measure it periodically). The part that is not local is intentional. People are clear that they want national and international coverage in main news, Business and Sports sections.
We know investigative and watchdog journalism is the most important thing we do. We fight for open records so governments must be transparent about their decision making and how they are spending your money. We get results every week from our watchdog work and our storytelling. If you want us to dig into specific issues, shoot me an email at editor@enquirer.com. 3. People said: You say the smaller format will have greater impact.
How is that possible?
Each page contains fewer things so we can showcase them better. We are designing
ads in a modular format. And we are designing pages with bolder graphics and photos.
That makes pages simpler and the content bolder, so things stand out more.
We have tested this using ads. We showed readers the current and new print editions. People recall the ads about 20 percentage points higher in the new print edition than the current one. You will see less text on fronts of sections, but we will still show you three or four top headlines on the section front just like today. Full stories will be contained on a page or facing pages inside. That means the same amount of content but fewer stories "jump" from page to page. Hundreds of readers who tested the format told us they liked how stories are easier to read when they are contained that way. 4. People asked: Since you are printing the paper in Columbus,
will the paper be delivered later or will news deadlines be earlier?
Delivery times won't change; you will still get your print edition by 5:30 a.m. Monday through Saturday and 7 a.m. on Sunday. The Cincinnati Enquirer deadlines actually will be later several days a week. The Kentucky Enquirer deadlines have been later than Cincinnati's but will now be the same, with a midnight press start. We'll make changes in staff work flow at night to deal with that so it will rarely have any impact on content. The new presses print an hour faster, and we have reconfigured carriers' routes so they can deliver the papers more quickly. 5. People asked: If the page is smaller, will it be harder to read?
Not at all. The type size is the same. That, in combination with the new design makes the pages much cleaner. Readers who tested it told us it was very easy to read. (And I, with my bifocals, can attest to it.) | 
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