Hey Twitteruser
Yesterday I held a webinar that was not really a
planned out one. The purpose of it was because
of all that has been going on lately in our little
world with Google and how people are scared
silly. The call was originally going to be on how I
use mailing lists, and then I also wanted to talk
about the recent Google issues, but then I ended
up convincing a good friend of mine (who is very
successful) to come to the call and share some
things.
I have included a link to the recording below, but
I wanted to hit on a couple of things before you
get to that.
As I stated, the original intent of the webinar was
to talk about how I use mailing lists in my niche
sites and how and why you should too. I still see
so many people build sites that only rely on
things like AdSense, and I get so scared for them
because they are not building a long-term
business but rather are gambling. I say that
because their entire business is built on the
premise that "I will generate revenue as long as
my site gets traffic from Google".
So, if Google then decides to drop your site,
what's left of that business?
If, however, you have been able to create a
mailing list, you still have a business.
The problem with this is it is intimidating and
frustrating to do the mailing list thing... cause it
takes work. The other problem is a lot of people
fail at it because they really have no clue as to
what they are doing.
In this email, I am going to share a few tips that I
hope help you and then if you have time, you
should also listen to the recording. Warning
though, my guest speaker is Chris Haddad, and
he is not exactly politically correct in some of his
vocabulary, so please try not to be offended if he
says anything that unexpected.
The following five items are not in any particular
order. I simply listed them as they were put in
my notes.
1. You need to focus, so build blogs that are
related.
This problem surfaced pretty quickly on the call
and was one of the first questions. Basically, the
person asked if the practice of building small
niche blogs on various topics was defunct since
you cannot really focus on building a list that
way.
My response to that is that it is far from dead
but instead of building one blog on topic A and
then the next blog on topic B, why not focus in
one market at a time. This is the way I do it and
how I taught in my blog blueprint as well. Pick a
market and focus in that market first. The
benefit of this is it helps make creating content
easier, and you can share some assets such as a
mailing list. So for example, if I build a bunch of
blogs in the relationship niche, I can cover a
huge amount of opportunities such as dating,
marriage, divorce, getting ex back, romance and
the list continues. Then I can have one mailing
list that has an opt in form on all those sites, all I
need to do is tweak the opt-in headline to match
the benefit to that target audience. I also use
custom fields within Aweber to help segment the
mailing list to a greater degree.
2. Understand your audiences' hurts.
Chris did a great job of expanding on how he
does this for his primary niche market. The way I
look at it and from what Chris said as well is, the
most effective method is to interact with your
market and test things. The problem is until you
have a list to start interacting with, you cannot
do that. What I suggest is you need to start
looking at what others are doing. Check out
what they are using to get subscribers and then
scour some forums to find what people are
crying about. What is causing pain for them that
you can help with?
You need to get in the head of your audience
and realize that they are not going to do
something simply because it is free. 99.9% of the
opt in forms I see never get touched, and the
reason is they gave me no reason to do so.
There was no emotional trigger, nothing that
identified with a pain I had and how they could
help. If you want to get subscribers, then you
need to do just that.
3. Interact with your audience
This one is probably the biggest issue people
have with list building, and it is most likely
because they have no real interest in the market,
or they have too many distractions.
The reality is not every list is going to be
worthwhile, but you want to at least test to see.
Subsequently, if the list starts to grow, and you
do not have any real interest in it, you hire
someone to manage it. Let that person ensure
the list gets good content and is asked to
interact. That means sending them to a post on
your blog to comment, sending them to your
Facebook or twitter. The point is, ask questions
that provoke a response and the benefit is they
engage with you, feel part of a community.
By sending them to your blog to comment, they
are then exposed to however you have
monetized the page. By sending them to twitter
or Facebook, their responses create exposure to
your account as these comments, tweets and
likes all create interlinking to your accounts.
Are any lights coming on here? I sure hope so!
4, List building is more then email (think social)
I alluded to this in number three, and the main
idea is not to treat your email list as only an
email list. Think of your list as your community
and expand that to include things like Facebook,
Twitter and Google+. When you send an email,
update those accounts as well and encourage
interaction and community.
A problem I see with this sometimes though is
people get stuck on what to talk about. For
example, if you have a divorce blog, you might
not want to create a Facebook page focused on
getting through a divorce, since people might be
shy to comment since they might not want that
being shared publicly.
What you can do, however, target a side effect of
that market such as, self-confidence. Since
people going through a divorce often suffer from
low self-confidence due to conflict from the
divorce. If you can target that in a way that
speaks to them, they will want to be involved.
Keep in mind that is just an example, it may not
be the best example, but I am just trying to get
your brain juices flowing.
5. Build quality "niche bridges"
I have never heard this term before, and I have
to give Chris credit for it. This refers to how you
to promote an indirectly related offer to your
list, without offending them and accusing you of
spamming. An example given in the call was
promoting a romance product to a weight loss
list, and the idea is that once you really
understand your list you can start to identify the
other interests that they are open to.
The example Chris gave was he found that
people that are suffering from weight issues,
often have low self-esteem when it comes to
dating. So what he found effective was sending
an email like this...
...start of example...
"Hey NAME,
This email is a little off topic from what you
usually have come to expect from me, but it is
something I thought was really interesting.
Tomorrow I will be sending you a few extremely
effective new weight loss tips (really great stuff)
but I just stumbled upon this and thought it was
something that you would want to check out..."
...end of example...
Now, that is not word-for-word how Chris said it
on the call, but you get the idea. Acknowledge
your audience for what they expect from you (so
you are not accused of spamming). Tell them
you have something really cool you are going to
be sharing tomorrow, so it encourages people to
stay on the mailing list. Make the offer and
explain why you felt it was something they
would be interested in. Then make sure to follow
through the next day with the promised thing.
Last but not least, you want to understand how
to "segment your list" as much as possible. I am
not getting into segmenting here as that is a
course unto itself, but do yourself a favor and
sometime in the ensuing few days, do a Google
search on how to segment email lists, and you
will get lots of great info.
Well, that about does it for me and the following
couple of weeks I need to be 100% dedicated to
the launch of my brand-new course "Amazon
Money Machine". I am really excited about this,
and it is something my team has put a lot of
work into. The system is created by a guy I met
in October, who is a 25-year-old millionaire
because of how he uses Amazon. He makes over
100K a month with them, and he shows you
exactly how he is doing it. There is going to be
some seriously powerful community tools, which
is truthfully the primary reason Matt was willing
to reveal these things, since he knows the power
of community.
Hope you have a fantastic weekend!
Jason Katzenback
PS. Here is the download link for the mp3 of the
call. I covered the majority of things in this
email but I definetly think it worth while to
listen to anyway.
PPS. Chris has built a 5M / yr business in the
romance niche, (yes the is 5 followed by six zeros)
and if you want to get behind a product that
converts like crazy, then check out...
...I've made over 700 in the past two months from
one blog promoting this offer.
Archon Media, 2100 West Loop South Suite 900, Houston, Texas 77027
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