| Real World Example: How to Write Benefits Focused Copy for Your Website  | When a potential customer lands on your page, they are thinking "What's in it for me". That's why writing benefits focused copy is important for your site. So, when the Webs Team got together to look through the submissions for "Example Site Wednesday", we had to highlight the one we found. The site (which is detailed in the blog post) is good, but with some tweaking the site could really shine. The biggest suggestion our team had for the site owner was to put more emphasis on the benefits of the service they provide. As a small business owner, probably new to the world of internet marketing, you need to know that the the biggest question your site needs to answer is "What's in it for me".
Now that may sound selfish, but trust us your readers and potential customers aren't being that way. Think of your site as your commercial... Sure, you should present your products, but also present the benefits of using your product or services - that will help the reader understand "what's in it for them".
We've put together a whole blog post about benefits focused copy,
including some great tips on how to write and use it.
When it comes to putting your site online, Webs is not only your vendor, but we're also your partner. Our staff are seasoned professionals that not only know our products, but maintain and develop resources to help ensure your success. You can Follow Us, Friend Us, Plus Us or read the Webs Blog for expert information related to the web, small business and current "digital-trends". These resources, are in addition to our award winning support.
Happy Site Building!
- The Webs Team
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